A Marketer, Strategist, and Creative.
CV
Professional Summary
My name is Lynette and I'm a creative marketer with a strategic mindset, combining innovative thinking with a focus on developing impactful brand experiences across digital and offline channels.
With a proven track record in crafting integrated marketing strategies and compelling narratives, I excel at building awareness, driving leads, and ensuring consistent messaging across all channels. I’m highly organized, detail-oriented, and passionate about tackling challenges and delivering campaigns that connect with audiences. I believe that building brands starts with the customer and creating stories that resonate on a personal level.
As a creative and analytical thinker, I’ve developed fresh content ideas and problem-solving strategies for B2C, B2B, and SaaS brands, always ensuring alignment with core values and long-term goals.
Skills
Marketing Strategy Branding Campaign Management Research
Project Management Cross-Collaboration Data Creative Initiatives Digital and Traditional Advertising Demand Generation Partnerships
Work Experience
2022-2024
Senior Brand Marketing Associate, Justworks
Developed and launched go-to-market B2B brand campaigns, managing the full campaign lifecycle. Managed multimillion-dollar audio and OOH campaigns, driving an average +20% increase in awareness per market through OOH and increasing the number of visitors from the audio channel +60% YoY. Conducted and tracked market trends to identify gaps and opportunities in existing and emerging markets, and established the company’s first baseline for brand health and positioning by implementing brand awareness surveys with YouGov.
2021-2022
Marketing Analyst, American Express (Delta Co-brand Team)
Led end-to-end project management and communication with multiple stakeholders across Delta and American Express to develop, review, and approve co-brand acquisition campaigns for the Delta Small Business Card portfolio. Managed end-to-end execution and optimization of the top-performing digital channel responsible for 40% of approved applicants.
2019-2020
Marketing Manager, Material ConneXion
Repositioned Material ConneXion’s messaging to resonate more with product designers at CPGs, including creating ICPs, optimizing the website, and producing full-funnel content; resulting in a 25% increase in qualified leads YoY.
2016-2019
Ecommerce Marketing Manager, Tech and Bowery
Partnered with clients and internal teams to manage clients’ e-commerce stores and execute integrated marketing campaigns across email, social media, and website to drive growth. Results for clients included surpassing Andre Assous' goal for website sales by 17%, and increasing DLTR’s email revenue +15% YoY. Led creative direction for lifestyle and product photography, working with photographers, creatives, and clients to create content for e-commerce and in-store usage.